Roberta Gene is an online boutique (est. August 2023) based in Kansas City, Missouri.  We provide handmade home essentials that are eco-friendly and non toxic. What are home essentials? We believe they are the must haves for every home, kitchen and bathroom.  We have started with a few products made from small companies across the USA and hope to expand with many more eco-friendly products.  

Hi, I'm the Owner/CEO of Roberta Gene, April Wendel. I have been passionate about using organic products and creating less waste for a very long time.  I have wanted to start this company for over a decade. It is truly a dream come true. My goal is to become a one stop shop for all things eco-friendly and non toxic.

Roberta Gene is named after my grandparents, Roberta Irene and Denzil Gene. The logo is their signatures together.  My grandparents were a crucial part of my upbringing.  I can only strive to be as wonderful and loving as them. My grandma now rests in heavenly peace, and my grandpa (87) travels across the country with Missouri Baptist Disaster Relief.  https://modr.org

My amazing grandparents with my amazing son.